We have stores in the UK & ROW, Australia, Canada, New Zealand and the USA - please use the flags icons to navigate to your specific region
Main Menu
Looking for a lanyard

Looking for a


Please give me space

Need help to social distance?

Making the invisible visible

Making the invisible visible

A discreet way to indicate that you have a hidden disability

Not all disabilities are visible – some are hidden and not immediately obvious, such as learning difficulties, mental health as well as mobility, speech, visual or hearing impairments. Living with a hidden disability can make daily life more demanding for many people, but it can be difficult for others to identify, acknowledge or understand the challenges you face.

Be visible when you want to be

Wearing the Hidden Disabilities Sunflower discreetly indicates to people around you including staff, colleagues and health professionals that you may need additional support, help or a little more time.


  • Accessible packaging – helping you navigate the cereal aisle

    On 1 July, Kellogg's announced the launch of a ground-breaking solution to accessible packaging across its entire range of cereals in Europe beginning in January 2022. With the help of the RNIB, they have taken a 'way finding' navigational technology solution, NaviLens and reshaped it for the retail sector. We spoke to Marc Powell, Strategic Accessibility Leader at the RNIB about NaviLens, the revolutionary retail app for blind and partially sighted people that offers both greater independence for the user as they navigate the store and more accessible information about the products they are purchasing.

    Read more »
  • An image of Maddie White captured as she conducts her zoom interview
    The Sunflower conversations - Maddie White

    Maddie White suffers from anxiety and depression which sometimes makes it difficult for her to navigate daily life, especially when out in a public place on her own. Maddie would often feel uncomfortable if she needed to ask a stranger for help finding something in a shop or to ask for directions if unsure of where to go, when taking public transport.

    Read more »
  • A screen shot of Paul and his dog
    Sunflower Stories with Paul Pengelly

    In this Sunflower Story, Paul Pengelly discusses how fibromyalgia impacts his physical and mental health.

    It took almost three years for Paul to be diagnosed and his acceptance of his condition has been key to making adjustments, from pacing his life to using a scooter as well as making useful changes to his home environment.

    Read more »
  • Darren Careew looks into a laptop screen on a video call
    Sunflower Stories with Darren Careew

    Darren Carew was a career solider in the Army until an accident occurred which would change his life forever. In this conversation Darren explains how his whole world was turned upside down by the accident which has left him an amputee with a mild brain trauma, dyscalculia and PTSD. We talk about the impact his conditions have had on him and his family.

    Read more »
  • Person wearing Sunflower mask with text 'Wearing the Sunflower means that I have an invisible disability
    What does wearing the Sunflower mean?
    The Sunflower is simply to demonstrate that a person has an invisible disability and may need some extra time, care or support from the community around them. It is not here to demonstrate that a person is face covering exempt.
    Read more »
  • Matthew Tinsley speaks into his laptop wearing a Sunflower lanyard
    Sunflower Stories with Matthew Tinsley

    Matthew Tinsley, diagnosed with Asperger's Syndrome (AS), has a degree in Modern Languages and spent his entire professional life working in the sphere of specialist bookshops. After many years struggling with alcoholism and two failed marriages, he overcame his addiction.

    Read more »