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Are you an organisation looking to

adopt the Sunflower?


Whether you are a business or a registered charity, we are dedicated to helping businesses identify their colleagues and customers with a hidden disability and become confident to provide them with additional help or assistance. This could simply mean giving them more time to prepare or process information, using clear verbal language or allowing them to remain with their families at all times.

How do you join?


To join the Sunflower scheme, you would first need to register as a business or a charity on our website (the approval process can take up to 24 hours). Once you have registered, we can support and advise your organisation on how to implement and promote the Sunflower to support your colleagues and customers. 



Train your colleagues

Wearing the Sunflower Lanyard indicates to people that help may be required, and that help may be different for each person - it may be as simple as providing a little more time. As a member of Hidden Disabilities Sunflower, we ask that you commit to training your colleagues to identify the Hidden Disabilities Sunflower, gain a deeper understanding of hidden disabilities and be confident to approach and support customers and colleagues living with a hidden disability.

To support you, we have produced three training videos to learn to recognise and fully understand the purpose of the Hidden Disabilities Sunflower, discover what a hidden disability is and find out what to do if you see someone who has chosen to wear the Hidden Disabilities Sunflower. These videos, that are also available in a consolidated version, can be accessed when you purchase a starter pack or spend more than £500 on Hidden Disabilities Sunflower items.

Gain an insight into the Sunflower training by watching our summary. 



Choose to provide Sunflower products to your colleagues and customers for free

Once you have registered, you will gain access to Sunflower products specific to organisations. You have the option to add your logo to the Sunflower lanyards, Sunflower cards and posters. A starter pack is available to purchase which includes access to our training videos, a selection of our main products and some marketing materials to promote your membership.


You may decide to provide Hidden Disabilities Sunflower products to your colleagues and customers but we ask that you make them available free of charge. Sunflower products are only available to purchase from our website. 


If you are a registered charity, please contact us to discuss reselling the Hidden Disabilities Sunflower products so that any revenue you make from doing this benefits your charity. Charities who become authorised resellers will be listed on our website and receive an authorised reseller badge to display. 

The Hidden Disabilities Sunflower products are strictly not for resale by individuals, businesses or organisations - they are intended to be donated to your colleagues and customers free of charge.




Making your Hidden Disabilities Sunflower launch a success

We can support your launch campaign in a variety of ways. Whether you just need us to supply some Sunflower posters and share your social media posts or you need us to support a full media launch programme, we’re here to help make your launch a success. Once you have registered and are thinking about your launch, contact us to gain access to our Sunflower media pack. 



The Hidden Disabilities Sunflower location map

You can promote your membership on our Sunflower location map. Before we add you to our location map, you must have registered on our website and your staff must have been trained to identify the Sunflower and be confident to approach and support Sunflower wearers.

Image of map with number of locations highlighted in circles

Global recognition depends on brand consistency

All members are required to use the official Hidden Disabilities Sunflower design so that it is universally and quickly acknowledged by staff and work colleagues. Hidden Disabilities Sunflower products can only be sourced on this website or by contacting join@hiddendisabilitiesstore.com .It is vital that all Hidden Disabilities Sunflower products are visually consistent. This avoids any confusion leading to hesitation identifying them so that wearers universally get the extra help or assistance they require.

Instantly known

The design and use of colour are distinctive. Consistency ensures that is quickly identified and care can instantly be given

A limited number of Sunflower products

We have been very careful to ensure that each of our products has a well-defined reason as to why it will support Hidden Disabilities Sunflower wearers

Stringent brand guidelines

Our brand guidelines ensure that the brand is not diluted and will ensure that a holistic approach across the globe can realistically be achieved. We work with businesses to produce personalised or bespoke items based on specific sector, regional or cultural differences. We manufacture and rigorously monitor the design and production of all the Hidden Disabilities Sunflower items to ensure that all aspects of production are consistent and that there are no variations in colour or design.

Trademark and copyright

The scheme, logo, design, and term ‘Hidden Disabilities Sunflower’ are protected by UK and global copyright and trademarks. Find out more here.


Image of starter pack