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Are you a business looking to

acknowledge the sunflower?


We are dedicated to helping businesses identify customers with a hidden disability and become confident to provide them with additional help or assistance. This could simply mean giving them more time to prepare or process information, using clear verbal language or allowing them to remain with their families at all times.

How do you join?


To join the scheme, you would need to register as a business or a charity on our website. At this stage, you can indicate whether you would like to be added to the online location map (please be sure to add your address in your account so we can do this).

Train your staff:

To become a member of Hidden Disabilities Sunflower, we ask that you commit to training your staff to identify the Hidden Disabilities Sunflower, gain a deeper understanding of hidden disabilities and learn how to approach and support customers with a hidden disability.

Wearing the Sunflower Lanyard indicates to people that help may be required, and that help may be different for each person - it may be as simple as providing a little more time. To support you, we have produced three training videos that can be accessed when you purchase a starter pack or have spent more than £500 on Hidden Disabilities Sunflower items.

Provide Hidden Disability Sunflower Products to your customers:

You can choose to provide your customers with Hidden Disabilities Sunflower products but we ask that you make them available free of charge.

Promote your membership and launch:

Contact us so so we can support your launch.


A small selection of organisations that joined in 2020


What happens when you join?

When you join the scheme, we would be happy to advise your business on how to implement the scheme. A starter pack is available which includes samples of our main products as well as marketing materials to promote your membership. The starter pack also provides access to the training videos.

All members are required to use the official Hidden Disabilities Sunflower design so that it is universally and quickly acknowledged by staff and work colleagues. Hidden Disabilities Sunflower products can only be sourced on this website or by contacting join@hiddendisabilitiesstore.com .

The Hidden Disabilities Sunflower Products are strictly not for resale by individuals, businesses or organisations - they are intended to be donated to your customers free of charge. If you are a registered charity, please contact us to discuss reselling the Hidden Disabilities Sunflower products so that any revenue you make from doing this benefits your charity.


A taster of the Sunflower training


Global recognition depends on brand consistency

It is vital that all Hidden Disabilities Sunflower products are visually consistent. This avoids any confusion leading to hesitation identifying them so that wearers universally get the extra help or assistance they require.

Instantly known:
The design and use of colour are distinctive. Consistency ensures that is quickly identified and care can instantly be given

A limited number of Sunflower products:
We have been very careful to ensure that each of our products has a well-defined reason as to why it will support Hidden Disabilities Sunflower wearers

Stringent brand guidelines:
Our brand guidelines ensure that the brand is not diluted and will ensure that a holistic approach across the globe can realistically be achieved. We work with businesses to produce personalised or bespoke items based on specific sector, regional or cultural differences. We manufacture and rigorously monitor the design and production of all the Hidden Disabilities Sunflower items to ensure that all aspects of production are consistent and that there are no variations in colour or design.

Trademark and copyright:
The scheme, logo, design, and term ‘Hidden Disabilities Sunflower’ are protected by UK and global trademarks.